Babi Xavier supports the award-wining short "Piece of Paper"

Released on the Internet on October 26th, the award-winning short film "Piece of Paper" has attracted the media’s and audience’s attention. Before the releasement on the web, the short film - which questions how far people would go for money - has inspired reflections on the participants in many film festivals around the world. One example is the actress and presenter Babi Xavier, who hosted for the second time the Los Angeles Brazilian Film Festival, held in April. At the festival, "Piece of Paper" won the award for "Best Short Film.

"An actor knows that a movie is good when in his heart he feels that he would like to have participated of it. 'Piece of Paper' is a short film that surprises, because it is entirely possible as a reality. It's a movie that has a rhythm, a wonderful timing," says the presenter who - by that time - called Cesar Raphael on stage to receive the statuette for best short film of the festival:

"We talked about the movie and soon I desired to maintain contact with him. He is a young filmmaker and is already making movies with very mature and interesting ideas"

"It was certainly a very valuable recognition for all the difficulties we have overcome. We never would have made the film without the unconditional support of the entire team, crew and supporters, " said Cesar, who wrote, produced, directed and starred in the short film, winner of 12 awards since its debut in 2009.

Award winning short ‘Piece of Paper’ is released on the Internet

After being screened around the world, 'Piece of Paper' inspires the development of the film 'The Traveler', produced by the Academy Award Winner Bobby Moresco.

How far would you go for a piece of paper? This is the question made by the short film 'Piece of Paper', released on wednesday, October 26th, on the Lumiart’s website and on the brazilian filmmaker Cesar Raphael’s website, who wrote, directed, produced and starred on the movie.

Containing elements of action and drama, the short film tells the story about the path of a bank note, since its printing until its final destination. The film had its première in 2009, held in the major cultural center in Belo Horizonte - the Palace of Arts. It was screened in four consecutive sessions for over 700 people. "Piece of Paper" has won 12 awards at film festivals around the world.

More than 200 professionals were involved in this independent film project. Unable to raise funds through the Rouanet Law for the Encouragement of Culture, Lumiart, in partnership with the producer Carla Onodera, the company Hemisfério Criativo and various organizations from Minas Gerais, has managed to bring the project to life with about only 20% of the initial budget of US$ 200,000. "We would have not being able to make the film possible without the support of the entire cast, crew, supporters and partners," said the director Cesar Raphael.

'Piece of Paper' is also the great inspiration for Lumiart’s feature film ‘The Traveler’, which is being produced in Los Angeles, United States. With a budget estimated at US$ 6.5 million, the movie is currently on casting process. ‘The goal is to have at least two big names of Brazilian cinema,’ says Thiago Bento, executive producer of the film. The screenplay was written by Cesar Raphael and Amanda Moresco.

The director, producer and screenwriter Bobby Moresco – who has won the Oscar by ‘Crash’ and produced the award-winning "Million Dollar Baby" - is producing the movie.

With a multi-plot structure and elements of action, adventure, drama and romance, ‘The Traveler’ has the world of Hollywood as a backdrop. The shooting is planned to start in the first half of 2012 and the release is scheduled to the end of next year.

Awards received by the short film "Piece of Paper":

- Best Short Film (Public Choice) - International Film Festival of Itu (2009)
- Best Director for Cesar Raphael, and Best Short Film (2nd place) - Los Angeles Reel Film Festival (2009)
- Merit Award - The Acollade Film Awards (2010)
- Best Short Film - Gasparilla International Film Festival (2010)
- Best Director for Cesar Raphael, and Best Short Film - The Indie (San Diego's Independent Film Festival - 2011)
- Best Short Film in Live Action - World Fest Houston (2011)
- Best Short Film - Los Angeles Brazilian Film Festival (2011)
- Award of Excellence - Short Film and Direction - Best Shorts Competition (2011)
- Award of Merit - Creativity / Originality - Best Shorts Competition (2011)

Click on <www.lumiart.art.br/pedacodepapel/hotsite> to watch it!

A thank you letter

Hello to all my friends,

I am very excited to say that the short film Piece of Paper will be released on the internet on October 26th. I also want to take this opportunity to thank everyone involved in the production of the short. Very special thanks to the producer of the film Carla Onodera, to the production company Hemisfério Criativo, which are the associate producers of the film, to the wonderful musician Daniel Barros (you are a genius), to my mentor Henrique Mourão, Juliano from Estudios Quanta, José Franciso, to my family and to the entire cast, crew, partners and supporters of this project. This film could not have been done without the support of all of you and the companies that very gently contributed to the production:

Nas Montanhas Produções;
Pizza Pezzi;
Eddie Fine Burgers;
Pampulha Editora Gráfica;
Polícia Civil de Minas Gerais;
Polícia Militar de Minas Gerais;
Banco Mercantil do Brasil;
MG Rep.;
MO Comunicações;
Centro Universitario UNA;
Ampara Construtora;
Copasa;
BH Trans;
Sayonara Night Club;
Edifício Maleta;
Grupo Protect;
Cheio de Graça Lounge Bar;
Mundo dos Palcos;
Automóvel Clube;

Last but not least, thank you to the film festivals all around the world for accepting our work. Thanks to the juries, festival programmers and, finally, the public. After all, a movie is made for the public, it’s made for you. So thank you for watching, for going to festivals, for your comments, your reactions, your enthusiasm and excitement. The whole thing has been a great adventure and I am very grateful.

For those who don’t know, as a result of the success of the short, we are now turning “Piece of Paper” into a full length feature film. The name of the feature is “The Traveler” and I am working very hard on all aspects of the production here in L.A. The script is done; we are now casting the actors and developing very exciting things. I hope to share wonderful news with you very soon and I promise you the best work humanly possible.

Have a wonderful week, a great Halloween, a happy Christmas and happy New Year!

Work passionately and love life.

Thank you. Bye.

Cesar Raphael

Lumiart releases fifth part of documentary based on 'Piece of Paper'

The fifth part of the documentary based on the behind the scenes footage of the film “Piece of Paper” is already available. “Shooting the film” shows details about the behind the short's shooting and production process.

Containing six chapters, the documentary reveals the details behind the scenes and brings all the production process to light.

Check out the video on: http://vimeo.com/30498822

Piece of Paper release is postponed to October 26th

Lumiart company decided that the short film 'Piece of Piece'  will be released on the internet on Ocotober 26th, instead of October 17h. The film, winner of 12 awards at festivals around the world, will be available on Cesar Raphael’s website.

‘As the public, media and Lumiart are now focused on ‘Festival do Rio’, which happens until October 18, we prefer to postpone the release', explained Thiago Bento, Lumiart CEO and executive producer of 'Piece of Paper', which is also the main inspiration for the film 'The Traveler'. The feature is being produced in Los Angeles, United States, with a budget estimated at US$ 6.5 million. The film is currently in the process of casting.

‘Curta’ screens videoclip of Piece of Paper

The brazilian television show Curta, linked to the channel Rede Minas, is going to screen the videoclip of Piece of Paper on this Saturday, Ocotober 1^st, at 06:30 PM.

Composed by Luiz Otavio Lima, the song - which has the same title of the short-film - was recorded by the band Cecilia Bravo, from Lavras-MG. The clip was directed by Cesar Raphael.

To check out, click on this link - http://www.redeminas.tv/ao_vivo - at 06:30 PM (GMT - 3).

Lumiart will release the short 'Piece of Paper' on the internet

After receiving 12 awards at festivals around the world since its debut, in 2009, the short film ‘Piece of Paper’ will be available on the internet. The film will be available here and on the website of Cesar Raphael - who wrote, acted, produced and directed the project - from October 17th on. 

With elements of action and drama, the short is about how far people would go for money. With more than 200 professionals, the film was independently done. Unable to raise funds through the Rouanet Law for the Encouragement of  Culture, Lumiart managed to bring the project to life with about 20% of the initial budget, estimated at R$ 400,000.

'Piece of Paper' is also the great inspiration for the new Lumiart’s film ’The Traveler’, which is being produced in Los Angeles, United States. Budgeted at US$ 6.5 million, the film is currently in the process of casting. ‘The goal is to have at least two brazilian stars at the film', revealed the executive-producer Thiago Bento.

"The Traveler" - The name of Lumiart's feature film

Considering the repercussion of Lumiart’s short film “Piece of Paper”, which was screened and awarded in several film festivals around the world, the company is producing now a feature film inspired by the short.

The film is almost completely spoken in English with most locations in Los Angeles - California and parts in Rio de Janeiro – Brazil. With a budget estimated at US$ 6.5 million, "The Traveler" was written by the Lumiart’s screenwiter and director Cesar Raphael - who has been living in LA since the beginning of the year to produce the film – and the screenwriter Amanda Moresco. Currently, the feature’s script is being revised. 

Earlier this year, the Academy Award Winning screenwriter, producer and director (Crash, Million Dollar Baby) Bobby Moresco announced his support for the film which he referred to as ‘promising project’. 

With multi-plot structure and elements of action, adventure, drama and romance, "The Traveler" goes through the world of Hollywood, using it as a backdrop for the story. ‘There is a convergence of the characters in the film into that dream land called Hollywood,’ says the executive-producer of the project, Thiago Bento. 

The feature film is expected to be released in late 2012. 

Forth chapter of the documentary based on 'Piece of Paper' is released

The forth part of the documentary based on the behind the scenes footage of the film “Piece of Paper” is already available. “Script, art and costumes” shows details about the script written by Cesar Raphael for the short. Also, it describes the whole art direction’s development process and the costumes which were used by the cast.

Containing six chapters, the documentary reveals the details behind the scenes and brings all the production process to light.

Access the link to watch it: http://www.youtube.com/user/LUMIARTfilmes#p/a/u/0/YBamBMwiRTg

Piece of Paper receives three awards at the 'Best Shorts Competition'

The short-film “Piece of Paper” has been awarded three times at the "Best Shorts Competition". The film, which was directed by Cesar Raphael, was given the Award of Excellence: director; Award of Excellence: short-film and the Award of Merit: creativity / originality.

Best Shorts is an awards competition which has the objective to recognize the achievements of short filmmakers worldwide.

With these awards, Piece of Papers collects 12 rewards since it was released in the end of 2009. As a filmmaker, Cesar has been honoured 14 times.

'I am deeply honoured to be awarded by the Best Shorts Competition. All of this continued success would never be possible without the incredible support of my crew, cast, family and loyal partners in this venture. I wish to thank the festival's organization and to send very special thanks to Thiago Bento, Carla Onodera, Daniel Barros, Hemisfério Criativo, Henrique Mourão, Rosângela and Roberto Raphael, the Lumiart crew, all the cultural supporters of the film and everybody who believed in the dream. As you may already know, Piece of Paper is now being transformed into a fully feature. I am working very hard on it and a lot of surprises are coming soon. Thank you very very much', stated Cesar.

Cesar Raphael is back to Los Angeles to retake feature film’s production

After two weeks in Brazil, where the first feature-film project of Cesar Raphael was presented to the national public and press, the director has come back to Los Angeles, California. The goal is to finish the script, which is inspired on the award-winning “Piece of Paper” – written and directed by Cesar - until the end of June. After that, the film pre-production will be started in the United States, which includes the searching of locations, crew and cast.

In Brazil, the producer and executive-producer Thiago Bento is working to finish the financial and legal structure which will be the support to make the next production phase possible. “We are looking for people to work on the cast coming from Brazil as well as the technical team to compose the production unit in the country”, explained Thiago.

The pre-production is planned to get started in November. To shoot the film, it will take around 30 to 40 days, with 80% of the locations in Los Angeles and 20% in Rio de Janeiro. The feature film is planned to be released in the second half of 2012.

Cesar Raphael arrives in São Paulo to promote Brazil-USA co-production

The director Cesar Raphael landed in São Paulo, where he is going to stay until Saturday, June 4th, to promote his first feature film, which is inspired on the award-winning “Piece of Paper”, written and directed by Cesar. The filmmaker, who has been living in Los Angeles, USA, since March to work on the project, came to Brazil to sign some partnerships and to present it to the national public.

The director has already been in Rio de Janeiro, where he was looking for some locations for the film. In Sao Paulo, not only Cesar will promote the project, budgeted at U$ 5 million, but also there will be some meetings with press members as well as in Rio.

The pre-production is planned to get started in November. To shoot the Lumiart's film, it will take around 30 to 40 days, with 80% of the locations in Los Angeles and 20% in Rio de Janeiro. The feature film is planned to be released in the second half of 2012.

Third chapter of documentary about the making of Piece of Paper is already available

The third chapter of the documentary based on the behind the scenes footage of the film “Piece of Paper” was released. “The cast” shows details about the actors as well as the challenges that have come up during the short-film’s production process.

Containing six chapters, the documentary reveals the details behind the scenes and brings all the production process to light.

Click to watch it: http://www.youtube.com/user/LUMIARTfilmes#p/u/5/SyaIdTj6MkY

Second chapter of documentary about the making of

The second chapter of the documentary based on the making of the short film “Piece of Paper” is already available. “The Director” shows details about Cesar Raphael’s way of directing, as well as opinions about the young film-maker from the actors and the crew involved in the Lumiart's project.

Containing six chapters, the documentary reveals the details behind the scenes and brings all the production process to light.

To watch it: http://www.youtube.com/user/LUMIARTfilmes#p/u/8/onD_A1BhbkM

“Piece of Paper” Best Short at the Los Angeles Brazilian Film Festival.

Lumiart’s movie “Piece of Paper” was awarded “Best Short Film” at the Los Angeles Brazilian Film Festival 2011. The award ceremony was held last saturday, april 30th at the Landmark Theaters where the writer and director Cesar Raphael took home not only the trophy but also R$5.000,00 on equipment renting at Quanta Lighting.

The award came only two days after the official announcement, also held at the LABRFF, that “Piece of Paper” is now being developed into a fully feature film. (See http://cesarraphael.com.br/new/noticia/282/En/).

The Los Angeles Brazilian Film Festival (LABRFF) was established in 2007 by Journalist Nazareno Paulo and Producer Meire Fernandes, and it was created to be the first genuinely Brazilian film festival in the California market. For businesses, the festival has been proved to be more than a marketing option, but a cultural networking opportunity for filmmakers, producers, and entrepreneurs to invest in the Brazilian audiovisual industry by partnering with its productions and establishing an efficient exchange between the professionals involved with this sector.

Cesar Raphael announces feature film in Los Angeles

Accompanied by oscar winning writer and director Bobby Moresco, writer Amanda Moresco, producer Thiago Bento and manager Joe Morganella, Cesar Raphael took the stage last thursday night at the Los Angeles Brazilian Film Festival to announce his first feature film.

“This is a dream coming true for me. I am very proud to say that Lumiart is opening their doors here in LA. And I am thrilled to announce that a feature film inspired by the short “Piece of Paper” is now being developed” Cesar said.

The short film caught the attention of the academy award winning writer and director Bobby Moresco and of his daughter, writer Amanda Moresco, who is now collaborating with Cesar Raphael on the script for the feature.

“I was truly blowed away by it. The first time you look at Piece of Paper, the first thing you notice is: ok, this is a filmmaker who understands the story that he is telling. From the first frame you get a point of view. And a point of view is a difficult thing to find in most filmmakers. Specially young filmmakers... And then everything about the movie is good. That’s unusual. Truly unusual” Recalls Bobby Moresco during the public announcement: “When they told me about turning it into a feature film I said: great idea, you already know how to make a movie now just go for the script...I wanted to come here tonight to support the film” he completed.

“It was about 6 months ago that I’ve watched Piece of Paper for the first time. I sat and I watched it and I said: This is the best movie I’ve seen all year! And I really meant that and I am really proud to be part of this project” said Amanda Moresco before the screening of the short.

The announcement was made exclusively at LABRFF on the Landmark Theaters in Los Angeles - California.

More details will be posted soon.

Backstages: Creating the music for the short film Piece of Paper

Lumiart company releases the first chapter of the documentary based on the back stages of the film “Piece of Paper”. The documentary, lasting 30 min, which is expected to be distributed on TV and Web channels, is divided into six chapters, each one with 5 minutes of average. The purpose of the product is to present the behind the scenes of the independent production, showing stages of the project as wrigtingng the script, fundraising, shooting, post production, film distribution and the movie’s impact on global movie market.

On every 10 days it will be released, separately, a Chapter on Lumiart’s channel on YouTube, constituting itself in a web-series of making of about the short film “Piece of Paper”.

Filmmaker Henrique Mourão, under the direction of Cesar Raphael and the producer Thiago Bento, is who is signing the credits as editor.

Titled “Creating the music for the short film Piece of Paper”, the first chapter of the web-series can now be seen on Lumiart channel at YouTube.

Access the link:

http://www.youtube.com/user/LUMIARTfilmes

Lumiart in Rio Content Marketing

Lumiart’s Executive Director and Director, Thiago Bento and Cesar Raphael, will be part of Rio Content Market 2011, the biggest audiovisual content based event in Latin America.

The event, which will happen between the 16^th  and 18^th of March in Rio de Janeiro, will provide an unprecedented encounter between professionals from the Brazilian audiovisual industry, alongside what’s most modern and current in the worldwide film market. The main goal of the event is to promote debates and produce knowledge to encourage and stimulate the development of audiovisual, a market that moves the sum of nearly 450 billion dollars every year.

With a wide-ranged program and the presence of big names of the market, the Brazilian Association of Independent Television Producers, idealizer of the project, aims to provide a stimulating environment for reflection, brainstorming and business making.

Both Thiago Bento and Cesar Raphael will take part in business rounds, panels and lectures, including the presentations of David Shore, creator of the TV Series “House”; Andréa Barata Ribeiro, producer and co-founder of 02 Filmes; João Marcello Bôscoli, president of TRAMA and José Padilha, moviemaker.

Cesar Raphael was once more awarded as Best Director and Piece of Paper as Best Short

After receiving and evaluating thousands of works in several languages, The Indie, an independent film festival in San Diego, California, has awarded the short film "Pedaço de Papel" (Piece of Paper) as Best Short-Film and Best Director for Cesar Raphael in its last edition.

The Indie discloses to the press and personalities of the film industry the top productions, always giving priority to those who are distinguished by their creativity. One of its achievements is to collaborate in the distribution process, recognized by the Festival itself, as the "Holy Grail" of cinema.

Hollywood Tonight by Jean and Ricardo Walker

The artists Jean and Ricardo Walker recorded their first vídeoclip on the last January 11th. Produced by Lumiart, the project was written and directed by  Cesar Raphael, known for “Piece of Paper”.

The production is a free interpretation of "Hollywood Tonight", one of the songs of "Michael”, the singer’s first posthumous album.

Check out now the final step of this work:

http://vimeo.com/20304184

Soon the new website of Cesar Raphael

Lumiart is already developing the new website of the director, writer and actor, Cesar Raphael. Attentive to trends and particularities of each market, the agency is redesigning Raphael’s  website, making it more flexible and interactive. It’s focus will still be the constant updating of content.

Knowing the importance of visual appeal and seeking closer relations between director and public, a photo essay was done with the director.  Cesar was clicked by the photographer  Paula Mordente on “Estúdio Pedro Cine Foto”, on the last 27.

The creative direction of the whole Project is in charge of Ricardo Roquim, creative director of the ideas ‘ agency, which gives us more details about the process:

“The new proposal is to play with Cesar’s imaginary itself.  Throughout the pages he interacts in several ways with the content at a playful and theatrical mix. The main objective was, through photographic compositions, present the essence of a multifaceted professional who writes, directs and acts in cultural projects. How have we done that? We have inspired ourselves  in Cesar Raphael’s creative reasoning and in he’s cinematographic technique, itself.”

The new site will be on air in 2011’s February.

Until there, keep in contact with the director on http://www.cesarraphael.com

Piece of Paper on LABRFF

Piece of Paper , directed by Cesar Raphael, will participate in another international film festival. This time, the short film from Minas Gerais  will be screened  in Los Angeles Brazilian Film Festival - LABRFF 2011, held between 23 and 26 March in West Los Angeles, California.

Created in 2007 by journalist Paul Lazareno and the producer Meire Fernandes, the Los Angeles Brazilian Film Festival (LABRFF) is a major ally of Brazilian cinema in the U.S. market. In addition to visibility, the event generates business opportunities in Brazil that promote the exportation of new gifted professionals and quality projects.

Nominated for "Best short film”, Piece of Paper will be evaluated by a panel of notables, headed by the director and filmmaker Fernando Meirelles. Completing the jury is the producer, screenwriter and director Ash Baron Cohen, the executive producer Donald K. Ranvaud, the actor Keith David and the director of the National Association of Latino Independent Producers, Kathryn Galan.

Lumiart, represented by Cesar Raphael, will honor the event. Proving once more that the company’s work is being recognized abroad.

Learn More on:  http://www.labrff.com

Lumiart and Tech, a sustainable partnership

Specializing in economic and environmental sustainability in the industrial segment, Tech Engineering is recognized for developing innovative projects in water resources management.

In Brazil, the company is a pioneer in the development of CDM projects (Clean Development Mechanism), only kind of project allowed in the Kyoto Protocol for voluntary participation by developing countries. The main objective of the initiative is through the certification of emission reduction projects in developing countries, to market certified emission reductions - carbon credits from the developed countries, which will be used in order further to meet their goals emission of pollutants. However the marketing of carbon credits, is not explored by Brazilian companies in view of the potential market.

Alert to market opportunities, Tech has sought partnerships that enable the consolidation of business models based on sustainability. When contacted, the Lumiart accepted the challenge on time. The company will actively collaborate, making use of a involvement communication in preparation of the whole concept of a campaign to advertise the services provided by Tech.

Tabocas organizes itself for 2011

In late 2010, Tabocas hired a company specialized in file organization to revitalize and restructure their archive. The Lumiart company was responsible for both promotion of the event which would initiate the process and to develop an internal communication campaign that warned of the importance of dealing correctly with the files.

As the theme of organizing files may not seem very appealing at first, the agency opted to address the subject with good humor as its focus. Lumiart chose to work with funny situations  based on everyday events, where the characters feel the effects of the disorder.

The illustrations of the materials were produced using the same criteria of technical and artistic used on Netiqueta’s campaign, previously developed for the same client. We created 5 email teasers and 3 posters that address the diverse angles.

Check out the campaign

     

Cesar Raphael on Christmas special "Curtagora"

On December 25, Christmas Saturday, Cesar Raphael´s  interview was broadcasted at 21.30 by the   program Curtagora of  UNIBH TV, Net channel’s 12 and  OITV’s 14. In it, Cesar talks about the impact of the award winning Piece of paper as well as about what he expects for the course of his career.

The same program has exhibited the short film "The Game" first of Raphael’s career . The program will soon be posted on youtube and broadcasted in this space.

Meet Alta Energia

The agency of ideas Lumiart developed the Alta energia’s logo, wich is the new  company of Tabocas group. The aim is to highlight the brand's core values of the company, such as reliability, agility, intelligence and flexibility. It has been developed all graphic material, employees livery and a personalized security stuff.


The  Alta Energia Empreendimentos e Construções S.A (High Energy Enterprises and Construction SA) is the result of a joint venture between ALUSA and Tabocas. It is an engineering company focused on serving large infrastructure projects in energy transmission. Projects that will be built in Brazil to ensure the production of large hydroelectric complex under construction in the Amazon region, such as the ones in Rio Madeira in Rondonia, and the ones in Belo Monte, Pará. Its goal is to meet the growing demand for electricity in major consumption centers in the country


The company has its headquarters in the city of Guajará-Mirim, Rondonia, and has subsidiaries or sales offices in the states of Mato Grosso, Minas Gerais, Sao Paulo and Rio de Janeiro.

Piece of paper in Sabara´s 300 years anniversary

The short film from Minas Gerais "Piece of Paper" by director Cesar Raphael is one of the honored guests for 300 years’ anniversary of the town of Sabara, which will be celebrated in 2011. The film, attending a request of the organizers, will be screened in a showcase of short films that will be part of the festivities.


Sabara is a city of Minas Gerais that belongs to the metropolitan area of Belo Horizonte. Its population in 2006 was estimated in 130,000 inhabitants. It also consists of districts of Ravenna, Carvalho de Brito and Mestre Caetano. It is one of the historic cities of colonial Brazil and its origins are directly linked to the extraction of gold.

The dates and locations of the exhibition have not been confirmed yet.

Meet the new look of Dental Excel

Because of the demand of Dental Excel to reformulate its visual identity,  Lumiart developed the new company’s logo, as well as its complete graphic material and a  institutional folder.

The typography used in the logo was chosen considering the type of service provided by the company and focus given to it by personal service. We searched for organic forms that transmit values such as modernity, flexibility, grace and agility. The symbol was developed from the same attributes and he sought to escape literal or obvious references to the name of the company.


The institutional materials used to bring unity to the identity of the Dental Excel, reinforcing the values that the brand adds.

Dental Excel is a company specialized in trade of dental products. Currently, works with the major universities and clinics, and is consolidating itself as a leading dental state of Minas Gerais.

Piece of paper completes one year of exhibition

In October 2010, the film Piece of Paper of Cesar Raphael has completed its first year of view.
Since its world premiere in  2009 the film Piece of Paper has drawn the attention of the public and international critics. It was in Belgium on the Latin American Festival of Brussels, that the short film had its story told for the first time.
The recognition was not long in coming. In December of that year, was screened in Los Angeles Reel Film Festival, when it received two awards. The drama got the 2nd place for Best Short and elected Raphael for Best Director.
Also in 2009, the film had its national debut in Sao Paulo, where it was voted best film by the audience at the Festival Internacional de Cine de Itu. The trajectory of that year also featured presentations in the "Seattle True Independent Film Festival 'and on the Rhode Island International Film Festival. Even in the United States, two more awards confirmed the competence of the work. In San Diego received the Award of Merit on 'Accolade Competition "in 2009, and in Tampa, Florida, the" Gasparilla International Film Festival' awarded the production as the best short film of 2010.
The premiere was in Belo Horizonte in March 2010, when the movie crowded six consecutive sessions on the “Palace of  Arts”, attracting the attention of more than 40 media outlets. In May this year, piece of paper was displayed for 3 consecutive days in NuArt Theatre in Los Angeles, which has accredited the project to compete for a spot in the qualifying for Oscar on 2011.
The first year is a milestone in the careers of any film. It is the date that marks the midpoint of screening process, where the profits begin to apear. Being a film shot independently, with a tenth of its original budget further increases the relevance of the results achieved. The goal for 2011 is that the work of more than 200 professionals involved in the project continues to be recognized internationally, awarding the courage and dedication of everyone involved.

Check out Tech’s new website

Lumiart, giving sequence for the work developed to Tech, created the new company’s website. Taking as its starting point the markets positioning of the organization, we opted for a clean layout and organic forms, as well as direct writing.

Tech Engenharia de Processos

Tech works with advisory services and consultancy in water management, waste and effluents, developing and doing specific projects to industry and agro-industry segments.

See more in http://www.engenhariatech.com.br

Design Acabamentos' AD

The maximum creativity comes through trial


Building on the launch of a new subsidiary in Sao Joao del Rei, Design Acabamentos ran an institutional ad in the yearbook of Elitte Bridal Parties & Graduations, of  Ellite publisher in Lavras-MG.
Developed by Lumiart, the announce, in its conceptual form, interacts with the mobility of showcases available at point of sale. It is a clear reference to the new space, where the client may have hand contact with the product mix from the store.
The ad is inspired by the concept of care based on the interaction between product and customer, adopted by  Design Acabamentos.

Meet our newest jog

The site of the Brazilian photographer Adriano Bastos is on air. Developed by Lumiart, the project included the creation of a virtual portfolio, which through a discreet and organized support, underscored the personality of each work.

Complementary tool to the process of strengthening the visual identity of Adriano, the development of the website was the second stage of work that began with the concept of branding and stationery. The result you can see below.

www.adrianobastosfotografo.com.br

Piece of paper on “Belas Artes”

On October 16^th of 2010, the short film Piece of Paper was screened in special character in Usiminas Belas Artes, in Belo Horizonte. The event, with free admission, was organized by Lumiart, producer of the film. The goal was to meet the demand of some of the audiencethat due to the overwhelming success of the Belo Horizonte’s Premiere,  could not watch the movie on occasion, because all five consecutive sessions were crowded.

Piece of Paper: Awards’ behind the scenes

Check out the video where the director, actor and screenwriter Raphael Cesar Carla Onodera give interviews, receive awards and participate in events and international film festivals, representing the short film "Piece of Paper".

Jeferson Alves at the premiere of the shortfilm piece of paper.

The actor Jeferson Alves, who played a drug dealer in Cesar Raphael’s movie, had a performance for the audience during Piece of Paper´s premiere event.

In the speech, the actor suggests a reflection on the ethical and moral values that people put aside because of material issues.

Check out the video.

Lumiart develops materials for Casa Carvalho

Seeking to standardize the sales environment, Casa Carvalho , in a partnership with Lumiart, had produced a series of graphic materials to be displayed at sales point, such as promotional cards, price tags, uniforms, badges for employees and shopping bags, among others. The main objective of this action is to reinforce the visual identity of the customer, strengthening the company's brand.

Casa Carvalho  is a multi-brand store that operates in the field of clothing and footwear. Located in Lavras, meets the male audience, young and adult.

 

Piece of paper on “Belas Artes” screen

The short film "Piece of Paper", of the Director Cesar Raphael, will be displayed on October 16 at Usiminas Belas Artes. The session begins at 18:40, on room 2. Admission is free, but tickets are limited. For logistical reasons, the movie guests can not arrive late. The output must also occur as soon as the film ends.

The ticket is personal and not transferable. Each registration entitles you to a call which will be sent by your email address and should be taken printed to the session. Click here and guarantee your place.

Artes Construtora gets institucional outdoor

The agency of ideas Lumiart has developed an institucional outdoor for Artes Construtora. More than serving as a sales tool, the piece aims to assist in managing client's brand, bringing visibility to it and dealing with the company values in a conceptual manner.
Because it is a piece to be broadcasted in  external environment, the outdoor uses simple and straightforward language and its contents are highly memorable and easily absorbed.

Lumiart develops it´s first job for SPEC

Pieces were produced in order to assist in work safety


Upon detecting the need to educate its employees, the client requested LUMIART to develop educational material focused on safety. This was designed with simplified language and massive use of illustrations to represent recurrent situations that happens  day by day on business. A character was developed in order to create narrative continuity, being exposed in different contexts.

The use of drawings helped to relax the very seriously level of information, without disqualifying the content. The booklet, the main part of the campaign, is an item of internal communication material directed to security, distributed after the training is complete.

Cast of Piece of Paper is highlighted in south american Festival

The performances in the film "Piece of Paper" called the attention of the  II Curta Neblina’s organizers , which had indicated all the main cast for the awards of best actor and actress.

Cesar Raphael, Harley Winter, Carlos Magno, Jeferson Alves and Paulo Udi are competing for best actor award, while Maria  Mourão and Ceiça Reydi  are running for the best actress one.

Piece of Paper competes for more four awards

The film is highlighted at this year's “Curta Neblina”, a Latin American film festival

Selected from over 200 films, the short film "Piece of Paper", of the director Cesar Raphael, is the only representative of  Minas Gerais among the 25 participants of the second “Curta Neblina”, latin american film festival that takes place between 14 and 17 October 2010.

Held in Sao Paulo, the festival seeks to promote the culture throughout the ABC region, offering free and nice entertainment  for people so as to spread the interest for the short film genre. Another objective of this event is to bring outstanding professionals of the movie business to that region. This way, they can  realize the real potential of São Paulo´s ABC for filming.

Piece of paper will be screened  on ABPF   Museum in Paranapiacaba on 16/10 at 10 am and at the “Teatro Municipal de Maua” on 17/10, at 5 pm.

The shortfilm performance at the festival will be judged by a jury of celebrites. The Film critic Rubens Ewald Filho and the brazilian actresses Marisa Orth and Rosi Campos are some of those responsible for judging the film, which competes in  "Best Fiction, Best Actor, Best Actress and Best Director" categories.

Attentive to the Oscar

A film with an international vocation. This is piece of paper, which since its first showing has been representing Brazil brilliantly in foreign soils. His first public exhibition was in October 2009 in the Latin American Festival of Brussels, Belgium. In December of that year he received two major awards at the Los Angeles Reel Film Festival . The drama got 2nd place for Best Short and elected Cesar Raphael for Best Director. Piece of paper was also named best film by the audience at the Itu´s International film festival, on São Paulo, Brazil. Already in 2010, won the Merit Award in the category Short Film  at Accolade Competition, held in La Jolla, San Diego, California (USA). This  award  was received personally by the director Cesar Raphael in March. On that  same month, the film was shown at the Gasparilla International Film Festival (Tampa - Florida - USA) and won the award for best short film chosen by the grand jury, thus completing the fifth award in a period of five months of viewing. 

In May this year, Piece of Paper ran for three days in one of the most renowned theaters in the independent scene of Los Angeles, the Nuart Theatre, which accredits the film to sign up at the selection process  for Oscars in 2011. Not satisfied, the short is still running for awards at festivals affiliated with the Academy Awards.

Piece of paper invited for the North Country Film Festival (Flickers)

The film Piece of Paper, of the director Cesar Raphael is one of the guests of honor at the 2010 Flickers  North Country Film Festival (NCFF), film festival to be held between September 30 and October 3 in New Hampshire, USA. For this event, 60 films were selected highlights from the Rhode Island International Film Festival, among which was this short film RIIFF and NCFF  have the same organizers, which facilitates the exchange between these events.

The NCFF was created for one simple reason: economic development. The northern region of New Hampshire has an unemployment rate of 26%, largely fueled by the closure of industries in the region because of the global economic crisis. This festival was designed with the intention of stimulating American media  to pay attention in the region, create jobs and encourage film production in the northern United States.

The festival, nonprofit aims to help charity, making all the recipes in benefits to that community. For Cesar Raphael, who in addition to director, is a CEO of Lumiart, the agency of ideas responsible for the film, is a great honor to join such a project.
"Social responsibility has always been a hallmark of Lumiart. We believe in the duty to cooperate whenever possible with projects that brings development and culture to disadvantaged communities. In this specific case, the theme of the film matches with the proposal of the festival, which brings satisfaction for all of us, "he adds.  

Lumiart develops institutional video for BHM Diesel

Lumiart has just released the institutional video of BHM Diesel, a benchmark company of Minas Gerais in the distribution of multi-line auto parts (heavy bus and truck). The film improves the brand management of BHM and presents its differential, having the large suppliers as its overriding public, as well as its  customers and potential customers, mostly  fleet owners and truck centers.

According to Luiz Otavio, commercial director of Lumiart, the material is different and versatile. "We developed a video that shows BHM to its suppliers and serves, at the same time, as a  tool for company's commercial department. Generated as a byproduct there are a video trailer and a multimedia presentation, with pictures produced during the filming. It will solve costumers problems in a big kind of situations, such as business presentations, fairs or even direct selling segment. "

To minimize production costs, Lumiart assigned a small team for the project, running the scene in just two days of filming, which included outdoor shots, studio and corporate headquarters.

With 5 minutes, the film is a case of communication environments working platform , integrating marketing communication tools and institutional capacity. It  is  based on a basic screenplay structure, with classic film elements , consisting of a narrative plot, points upset, conflict and resolution.

BHM Diesel

BHM Diesel is a company wich has15 years acting on the market.
Its specialty is  multi-pieces´ selling  of  diesel automotives heavy line.

Check out the institutional BHM Diesel video developed by Lumiart.

Lumiart develops website for Money

Knowing the importance of the Internet as a tool of marketing communication, “Money” launched its new website in August 2010. Developed by Lumiart, the website features an attractive graphical interface that reinforces the values of the brand, making it accessible to  the general public in addition of the financial market´s professionals.

The site's purpose is to assist the company in prospecting new clients and maintaining current ones. The number of hits is growing and signals the effective introduction of the brand in the web environment, where there is a promising consumer market and countless possilibilades acting with the public.

So it was planned with a series of tools such as content manager, integration with twitter, updates of the stock market and a portal of news. Also, it has been made to contact management system with fully integrated email marketing, targeted by profiles of public interest. Your URL is friendly with leading search engine market, as Google, Yahoo, Bing, among others, contributing to the SEO’s trademark.

Money, Autonomous Agent of Investments

“Money” is an autonomous agent of investments, providing advice and execution in the markets for equities, fixed income, commodities and futures. Operating in the financial market, “Money” is an authorized representative of the “Trade Link”, a company chosen by the magazine InfoMoney the best  broker of market investiments.

Visit the website on http://www.moneyinvest.com.br/site

Piece of paper on Burbank International Film Festival

The already-prize winner "Piece of Paper" by director Cesar Raphael follows high on the international scene. On September 11, 2010, the film produced by Lumiart, will attend the "Burbank International Film Festival, one of the most important film festivals in the world.

The city of Burbank, California, is one of the worlds largest producing cinema content’s areas. That's where internationally known companies such as Warner Brother's, Columbia Pictures and Walt Disney's company are headquartered.  

It is inside this context that exists the international festival of Burbank, with the intention of bringing new talent for the international film industry and the premise of "making them shine today so that they can become tomorrow's prestigious filmmakers" (http://www.burbankfilmfestival.org). The short film “Piece of Paper” will represent Brazil at the festival that occurs between September 10th and 19th, being exhibited on September the 11th.

Lumiart begins campain to Trena's new venture

Piece Of Paper is selected for Film Festival affiliated to the Oscar

Piece Of Paper

Campaign to publicize the piece of paper launches music video promo